PRICING GUIDE · 2026

How much does it cost to implement AI in a business? 2026 prices in Spain

Short answer

Implementing AI in a Spanish SME usually costs between €3,000 and €15,000 for the initial project and between €500 and €3,000 a month in maintenance. A chatbot starts at €1,000 and a simple automation at €500. These are indicative ranges published in the directory's own guides; each profile quotes individually.

Updated 2 October 2026 · Source: 18 cost guides on the expertuno blog · Sources

By project type

Indicative 2026 ranges taken from the expertuno blog guides; they are not the rates of directory profiles. “Recurring cost” covers maintenance, usage and licences; “on request” means the guides do not publish the figure.

Project type	Indicative range (one-off)	Recurring cost	Typical timeline	Source guide
Customer service chatbot or assistant	€1,000 – €10,000Basic scripted: €1,000 – €3,000 · integrated with CRM/ERP: €5,000 – €10,000	€200 – €800/monthMaintenance · SaaS platform: from €30/month	4 – 10 weeksWebsite chatbot using your documentation	Cuánto cuesta un chatbot para mi negocio (in Spanish)
AI agent (CRM, sales, WhatsApp)	€1,500 – €20,000Custom: €20,000 – €60,000 or more	€100 – €1,500/monthUsage and licences · custom: €1,000 – €4,000/month	6 – 12 weeksOn WhatsApp · 3 – 6 months if it acts in a CRM or ERP	Agente de IA para empresas: tipos, casos y precios en 2026 (in Spanish)
Process automation (n8n, Make, RPA)	€500 – €8,000Corporate suites: from €8,000	€150 – €1,500/monthAgency maintenance; licences and AI usage extra	2 – 6 weeksSimple automation	Cuánto cuesta automatizar procesos con IA (in Spanish)
AI consulting and strategy	€800 – €12,000Workshop: €800 – €3,000 · fixed-scope assessment: €2,500 – €12,000	€800 – €3,500/monthMonthly advisory	2 – 4 weeksAudit or assessment	Consultoría IA para pymes: qué incluye, coste y si compensa (in Spanish)
AI training for teams	€50 – €1,500 per learnerIn-company: €2,000 – €5,000 per group · before FUNDAE training credits	—Paid per course	1 – 5 daysPer course	Cuánto cuesta un curso de IA para empresas (in Spanish)
Custom development or proprietary model	€50,000 – €250,000Proprietary model · fine-tuning: €10,000 – €50,000	€10,000 – €40,000/yearAnnual maintenance	6 – 18 monthsProprietary model · fine-tuning: 3 – 6 months	Cuánto cuesta crear una IA desde cero (in Spanish)

By provider type

Hourly rates published in the expertuno guides. “Reference project” only appears when a guide gives the price of a job for that type of provider.

Provider type	Hourly rate	Reference project	Best fit	Source guide
Freelancer or independent consultant	€30 – €60/hour	on request	SMEs with tactical projects	Cuánto cobra un consultor de IA en España (2026) (in Spanish)
Specialist agency (boutique)	€60 – €120/hour	€1,500 – €30,000AI automation · maintenance €150 – €1,500/month	Companies with hybrid needs	Cuánto cobra un consultor de IA en España (2026) (in Spanish) Agencia de automatización con IA: qué hace y cuánto cuesta (in Spanish)
Large consultancy or integrator	€100 – €200/hour	on request	Corporations and large infrastructure	Cuánto cobra un consultor de IA en España (2026) (in Spanish)

Per day: senior AI consulting from a specialist consultancy costs between €500 and €1,600/day. Cuánto cuesta crear una IA desde cero (in Spanish) ↗
Bank of AI consulting hours for SMEs: €60 – €150/hour. Consultoría IA para pymes: qué incluye, coste y si compensa (in Spanish) ↗
External or in-house: an assessment and a scoped pilot with an external consultancy cost between €8,000 and €40,000 in the first year, versus €55,000 – €100,000 for one in-house AI profile and €150,000 – €300,000 for an in-house team of 2 to 3 people. Consultora de IA externa o equipo interno: ventajas y costes (in Spanish) ↗

What makes the price vary

Integrations with CRM, ERP or WhatsAppConnecting the system to your tools is what most raises cost and time: access, permissions and testing with real data.
Volume of conversations and tokensUsage drives the monthly cost, and the billing model (per usage, per conversation or per resolution) changes the bill.
Your own data and RAGAnswering from your documentation means gathering, cleaning and updating it; if it is messy or out of date, the project grows.
Compliance: GDPR and the AI ActData processing agreements, impact assessments where required and documentation for high-risk uses such as recruitment.
Channels and languagesWeb, WhatsApp, voice or several languages multiply flows, testing and steps such as WhatsApp template approval.
Maintenance and evolutionThe knowledge base must be updated whenever prices, products or policies change, and samples of conversations or actions should be reviewed.
Team training and adoptionWithout training and an internal owner with allocated time, the tool is underused and the return never arrives.
Project scopeOne process, one channel and one type of user cost far less than a project spanning several departments or replacing an existing system.

Offers published on the market (October 2026)

Examples of public offers collected from AnswerThePublic Shopping (Spain, October 2026), with the listing’s name and price. They show the spread of the market: they are not expertuno recommendations or comparable quotes, because scope, taxes and terms differ in each listing.

Implementation and licences

«Agente IA comercial conectado al CRM» · MkZ Soluciones€95
«Licencia de IA» · MkZ Soluciones€30/month
«IA conectada al ERP y CRM» · Soulvi€6,050
«AI Chatbot Development Service»€1,422
«Agentra: agentes de IA y automatización para empresas» · MkZ Soluciones€2,420
«Chatbot AI assistente 24/7 con booking y lead generation» · Levelzero€290

Training

«Curso de automatización y agentes de IA para empresas» · SIXE€3,075
«Curso Agentes de IA con n8n, 100 h» · Nanfor€695
«Curso IA para PYMES online» · Formadores IT€240
«Máster IA Online For Business» · Formadores IT€720
«Inteligencia Artificial aplicada a la empresa con Microsoft 365 Copilot, bonificada» · Nanfor€855

Request 3 quotes from agencies with public Google ratings

Each profile shows its public Google Maps rating: expertuno does not publish reviews of its own. Filter by specialty and city, compare profiles and send the same brief to three providers to get comparable proposals. Requesting contact is free.

Find agencies in the directory ↗Best AI agencies by rating ↗AI agencies near me ↗Quote request template (in Spanish) ↗

Frequently asked questions

How much does it cost to implement AI in a business?

In a Spanish SME, implementing AI usually costs between €3,000 and €15,000 for the initial project and between €500 and €3,000 a month in maintenance, according to expertuno's guides. The range depends on scope: a simple chatbot or automation costs far less than an agent integrated with your systems or custom development. Cuánto cuesta implantar IA en una empresa en España (2026) (in Spanish) ↗

How much does a chatbot cost for a business?

As an indicative range, from €1,000 for a basic scripted chatbot to €10,000 for one integrated with a CRM or ERP; an autonomous generative-AI agent costs €10,000 to €25,000 or more. Add maintenance of €200 to €800 a month, or a SaaS fee from €30/month if a basic solution is enough. Cuánto cuesta un chatbot para mi negocio (in Spanish) ↗

How much does an AI automation cost?

A simple automation costs between €500 and €2,000 and a multi-step flow connecting several systems to a language model between €2,000 and €8,000; corporate suites start at €8,000. If an agency builds it, maintenance runs €150 to €1,500 a month, plus platform licences such as n8n or Make and AI usage. Cuánto cuesta automatizar procesos con IA (in Spanish) ↗

How much does an AI consultant charge?

In Spain, a freelance AI consultant charges between €30 and €60/hour, a boutique agency between €60 and €120/hour and a large consultancy between €100 and €200/hour. A day of senior AI consulting from a specialist consultancy costs between €500 and €1,600/day. For implementations with a defined scope, a fixed price usually protects your budget better than paying by the hour. Cuánto cobra un consultor de IA en España (2026) (in Spanish) ↗

How much does it cost to build an AI agent?

An agent configured on a platform costs between €1,500 and €6,000 to implement; one integrated with your knowledge base and 1 to 3 systems, between €6,000 and €20,000; and a custom one, €20,000 to €60,000 or more. Usage and licences run €100 to €4,000 a month depending on the scenario. Model usage is usually the smallest item; integration and maintenance are what cost money. Agente de IA para empresas: tipos, casos y precios en 2026 (in Spanish) ↗

How much does an AI course for businesses cost?

Between €50 and €300 per learner for self-paced e-learning, €500 to €1,500 per learner for an open course and €2,000 to €5,000 per group for tailored in-company training. These prices are before subsidies: much AI training in Spain can be funded with the company's FUNDAE training credit if the syllabus and the training provider meet the requirements. Cuánto cuesta un curso de IA para empresas (in Spanish) ↗

Which AI is worth paying for: a subscription or a project?

They are different costs. A subscription such as ChatGPT Business (between €21 and €34 per user per month) gives each person a general-purpose assistant; a project connects AI to your processes and systems. If you want individual productivity, start with licences and training; if there is a repetitive, high-volume process, a chatbot, an agent or an automation usually delivers more return. Cuánto vale ChatGPT para empresas (in Spanish) ↗

How do I request a quote from an AI agency?

Send the same brief to two or three providers: problem, process, systems involved, available data, timeline and a budget range. Without a range, an agency cannot tell whether to propose a €3,000 solution or a €50,000 platform, and the proposals cannot be compared. Also ask for a milestone schedule with acceptance criteria. Cómo pedir presupuesto a una agencia de IA (con plantilla) (in Spanish) ↗

Cost guides behind these figures

Every range on this page comes from one of these expertuno blog guides (in Spanish).